Beauty Brands You Didn't Know

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Period mark a shift in the approach to the use and application of pigmented products. Japanese missions to Sui China during this time returned to Japan with tales of women wearing white face powder and “florid” lips in patterns like cherries and flowers. To complete the look, dots were usually painted outside the corner of the lips to strengthen the image of dimples. During the Heian period, Japanese culture shifted from Chinese influence to home-grown Japanese aesthetics. This is best seen in the depictions of Heian court life in the world’s first novel wore their hair very long and straight.

Almost reaching the floor; applied white face powder, plucked their eyebrows and repainted them higher on the forehead, and blackened their teeth. Skin and japanese skincare beauty trends shifted with the passage of time, but Teeth Whitening The Clinical Kit Ecom pale skin remained fashionable. An immaculate, clear skin tone became interlinked with the concept of beauty and femininity, culminating with the phrase white skin covers the seven flaws” (iro no shiroi wa shichinan kakusu). Modern-day Japanese beauty standards no longer resemble the heavily powdered women depicted in woodblock prints.



Nevertheless, achieving “white skin” remains the key goal of a Japanese skincare routine. Bihaku, “beautiful white [skin]” and bihada, “white skin” are phrases typically found on Japanese skincare products. This near-obsession with “white skin” can certainly feel off-putting to many. However, this quest for white skin is a reflection of cultural beauty standards that have little to do with Western imperialism in East Asia. Bihaku, the heart of Japanese skincare, is not an attempt to drastically alter one’s skin color. On the contrary, it is all about obtaining flawless skin that has three important characteristics. An even, luminescent tone; smooth, with minimized pores, and mochi hada, a bouncy, and slightly sticky texture reminiscent of a freshly pounded rice cake.