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You there is a finer line than you think. One technique to do this is through lead nurturing. Follow the 10 tips that we have discussed and, above all, personalize your mobile number list very well to each customer segment. Can you tell me how it went? Loyalty marketing automation: what it is and how it differs from inbound customer service Pau Valdés Pau Valdés July 14, 2021 New call-to-action Sometimes, it seems that the marketing strategies of most businesses are focused only on getting new customers… but did you know that it is even more important to retain your existing customers ? list alt Table of Contents What is loyalty marketing automation? What is Inbound Customer Service? Loyalty marketing automation vs. Inbound Customer Service: the 5 big differences The process of attracting new customers is much more mobile number list than retaining them , and if we have a satisfied and well-served customer, there is a 60% chance that they will invest in us again. To achieve this goal, we have two actions: loyalty marketing automation and inbound customer service .
In this article we are going to see mobile number list each of these processes is, how they differ and why they are both essential for your business. Do you like what you are reading? Subscribe to the blog! EMAIL * your email I have read and accept the Privacy and Cookies Policy . What is loyalty marketing automation? When we talk about loyalty marketing automation, we basically refer to the set of automated mobile number list actions aimed at achieving the following objectives: Maintain engagement with active customers. Get renewals . Extension of contracts . Buybacks . Within the customer journey, we can say that loyalty marketing automation begins the day the first purchase is made and ends the moment the mobile number list decides to leave forever. maf What is Inbound Customer Service? What is Inbound Customer Service instead ? It is the set of content, technologies and actions that a company can implement to cover all the information or problem-solving needs that a customer has throughout their customer journey, either as a customer or as a potential customer.
In other words: as in any inbound technique, it consists of mobile number list the right content to the client at the right time. Normally, in Inbound Customer Service we focus more on the customer phase: how to deal with their queries, their incidents, their challenges, their repairs, etc., but in reality we could also refer to phases prior to the time of purchase, where Questions very similar to those of customers may appear. Although, today, all inbound activities are no longer represented in a linear way, but with the well-known wheel or flywheel , the Inbound Customer Service would be found at this point within the Customer Journey: customer journey 1 So, if the processes of loyalty marketing automation and Inbound Customer Service happen at the same time... what are the main differences between them ? Loyalty marketing automation vs. Inbound Customer Service: the 5 big differences As we said, these two concepts have the mission of keeping our client with us, in their client status. But despite the fact that both processes are carried out in parallel in the customer journey, they mobile number list have big differences: Departments in charge: on the one hand, the team in charge of loyalty marketing automation will depend on the marketing and/or sales department, while the inbound customer service is always part of the customer service department.
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發表於 2022-6-13 16:15:18
