The only way to change b2c email list their minds is to give them a new experience, radically different from the one they had. To do this it is important, if we can identify them, listen to them and ask them the reasons that gave rise to this b2c email list rating. We can also divide them into 2 types: low detractors (0-3). It is very difficult for them to change their minds in the short term, but you can think about neutralizing them so that they do not tarnish the reputation of your business by becoming trolls. High detractors (4-6). You can work to change their perspective, but you must listen to them and heed their criticism.
By identifying these two types of b2c email list detractors, you have the tools to customize how you approach them to try to win them back and prevent them from passing on to the competition. Passives passive or neutral users are those who rated the survey question b2c email list with a 7 or 8. It is a middle point in which they are satisfied not to criticize, but not satisfied enough to recommend it to their acquaintances. This makes their loyalty fragile and they can be easily captured by the competition.
If you can identify them, try to b2c email list find out what keeps them from scoring higher and what you can do to make them become promoters. Promoters they are the most engaged customers with your brand: they rated it 9 or 10. They b2c email list are undoubtedly satisfied with your business and are loyal to your brand; it is very unlikely that they will pass the competition and they will surely recommend you. It is very interesting to propose a strategy around these clients so that they function as your influencers or ambassadors. How to grow your recommendations the first step to improving your nps is to ask the question and analyze the results.
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