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To perform an effective A/B test, you must first identify the target audience suitable for the project you want to optimize, which generally corresponds to the user base with characteristics that can be superimposed on those of the buyer personas. This quality traffic is divided in two to propose version A of the web page to one group and version B to the other.
Very often only one element is modified, Iran phone number list so that there are no other variables capable of influencing user behavior . To clearly understand the preferences of those who visit the site, KPIs (Key Performance Indicators) are set and monitored on both pages. The indicators can be different, for example: Number of downloads of a material Click on a button or on a specific link Time spent on the page Watching time of a video Total receipt of an eCommerce purchase Reduction of the bounce rate CTR (click through rate ) of an advertisement In practice we focus on the conversion rate of each page and determine which variable has generated the best results.



You might be interested in: "Abandoned cart in eCommerce: why it happens and how to avoid it" Split Test Objectives Split testing is essential for optimizing the conversion rate, or CRO (conversion rate optimization). Today details make more and more of the difference online and, consequently, it is necessary to take care of the UX (user experience) in detail. It is often enough to change the color or position of a button to notice dramatic changes in conversion rates.