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Its main focus is monitoring TV, radio, online news, podcasts, and licensed content. Unique, huh? This is what distinguishes it from other tools that generally focus on social media. Critical Mention will help you understand the context of existing media coverage with sentiment analysis. This analysis applies to both print and online news content. In fact, you can pull up metrics like vote share, sentiment, or publicity value. 3. Hootsuite Hootsuite Among social media activists, the name Hootsuite has been heard too often. It is one of the most popular social media management platforms.
Indeed, the main focus is managing the brand's social activities. However, he can also do audience analysis. In fact, Hootsuite Insights is able to analyze social media platforms to reveal overall sentiment about the brand you Phone Number List have as well as the trends around it. You can filter information based on demographics, location, and language used. 4. Lexalytics Lexalytics Lexalytics is a sentiment analysis tool with the most complete features. He can explore the comments, reviews, surveys, and other text documents.
Whatever you are looking for, he is there! The system will identify with standard categories, themes, and the possible motives behind it. In other words, Lexalytics ensures that it is able to detect sentiments as precisely and in detail as possible. The multifactor approach also allows users to understand the context. This is important if a business is to conduct an in-depth evaluation of its successes and failures. READ ALSO: 19+ Powerful Marketing Tools in the Digital Age 5.
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