|
Digital marketing has a global reach. Global reach is one of the best parts of online marketing. You can easily advertise your small business all over the globe, gaining many more customers than you would have if you were just a local brick and mortar store. Driving ROI through digital advertising ROI stands for Return on Investment.
That means you bring back more revenue than you spent on expenses. With online advertising, you can easily track your earned ROI through the power of analytics. The trick is to create comprehensive digital marketing campaigns that actually drive revenue. For small businesses, this means leveraging the best online advertising opportunities that provide a better bang for your buck.
For the industrious small business owner (especially if you are a solopreneur who has to do almost everything yourself), this can be fairly easy to accomplish. You just need to decide how much time you want to spend and when it’s time to pay someone else to get the job done. In the next section, we’ll look at the top five digital advertising opportunities for your small business and how to make the most of them.
|
|