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This is a more time-consuming and complicated search method than the previous ones. It involves using software that is able to track the movement of users' eyes in real time while browsing websites. It is a very useful test that allows you to understand what the site's critical issues are, what attracts it and what leads the user to abandon the page A/B testing . It is a very simple test which consists of creating two different versions of the same project, submitting it to the users, observing their reaction and recording their preference for one or the other solution.

Importance-UX-research-CHART Return to index The Fuccella matrix for prioritizing user requests Jeanette Fuccella is the director of the user experience department of the American company Pendo. Last August you presented an article in which you illustrated seo expater bangladesh ltd the x matrix of support for user researchers. As shown previously, user experience research highlights the critical issues raised by users . In theory, a good balance should be maintained between user demand and the ability to conduct searches . But it's not always that easy. And it is precisely in situations of imbalance that the matrix comes into play, a tool that has the task of helping researchers find.



The right balance between the time and resources available and the degree of clarity in understanding the critical issues identified by users. This matrix can be used at any time during the project implementation process. In fact, if a change in scenario occurs during implementation, the matrix can help identify the context in which we are moving and find the best way to use the resources available. The matrix consists of two axes , risk and clarity of the problem. By risk we mean all the consequences that derive from a possible error from costs related to design, to loss of customers to legal errors.