It is the customers themselves

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Will make their way, which will not only change the way of doing marketing, but will introduce new job roles (as well as eliminating companies from the market that do not align with these trends, as studied by McKinsey. Between augmented reality and virtual reality Augmented reality has been introduced as a revolutionary trend that can add a new layer to the real world in terms of additional content visible through a screen. Virtual reality , on the other hand, has allowed customers to be part of a different world, experiencing a new experience that can increase engagement with a product . Both technologies have already offered an insight into how they can be part of a marketing strategy.

Will be the year that augmented and virtual reality see additional use cases, allowing more brands to experiment with these two new technologies, which, as they grow, will create new opportunities to assist in: Brand awareness Customer engagement Sales support Virtual reality web designs and development service will bring new uses of corporate or product storytelling, while it can also create new paths for a different and innovative purchasing experience. The ideas are endless, from clothing changing rooms to virtual trips, or participation in virtual reality events.



The introduction of augmented reality as part of social media has already led to many authentic campaigns that bring together fun filters, virtual experiences and an interesting integration of everyday objects into a new world, further engaging customers to feel like active participants and co-producers of a brand. In terms of social media, we expect a lot of new things in the coming years. Snapchat has already introduced Lens Studio to simplify the creative use of augmented reality, while Facebook Spaces aims to bring users into a virtual world. Instagram is already investing in augmented reality as a technology integrated into its