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As they produce offers, share recognition, and adjust their product and service offerings, so much you. Conversion Optimization – is your trend for collecting leads or customers increasing or decreasing? How are you making it easier? Do you have chat? Click-to-Call? Easy-to-use forms? Emerging Technologies – as new technologies are becoming expected, are you implementing them? Today’s website visitor has far different expectations, wanting to self-serve. One great example is appointment scheduling. Design Advancements – bandwidth, devices, screen sizes… technology continues to advance and designing a user experience that accommodates these changes requires constant change.
Search Engine Optimization – directories, information sites, publications, news sites, and Fax Lists your competitors are all trying to beat you in search engines because those users have the greatest intent to purchase. Monitoring your keyword rankings and optimizing your content is critical to keeping on top of this critical medium. Whatever marketing agency or professional you hire should be keenly aware of your industry, your competition, your differentiation, your products and services, your branding, and your communication strategy. They shouldn’t simply be mocking up a design and then pricing out the implementation of that design. If that’s all they’re doing, you should find a new marketing partner to work with. Invest In A Digital Marketing Process, Not Project Your website is a combination of the technology, the design, the migration, the integrations, and – of course – your content. The day your new website is live isn’t the endpoint of your digital marketing project, it’s literally presence.
You should be working with a partner that is helping you to identify the overall deployment plan, prioritizing each stage, and helping to execute that. Whether that’s an advertising campaign, developing a video strategy, mapping out customer journeys, or designing a landing page… you should be investing in a partner that understands how everything works together. My recommendation would be to toss your website budget and, instead, determine an investment you wish to make each month to continue to execute your digital marketing strategy. Yes, building a new website can be part of that overall strategy, but it’s a continuous improvement process… not a project that should ever be completed. I’ll catch some flack for this, but I’m not a Mac fan. Ok, I just plain can’t stand them. I can’t put my finger on why, but here’s a start: to develop an App for the illustrious iPhone, you must develop only on a Mac with Mac software – an investment well over $2,000.
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發表於 2023-11-26 14:27:46
