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Image alt text is an element that all search engines (including Google) use to understand the content of an image.
be descriptive: describe the image in as much detail as possible (imagine describing it to someone who can't see it); in addition to being useful for search engines, this also helps those who use screen readers to better understand images;
be unique: every image on every page should have unique alt text;
Be relevant: Just like keywords in your content, alt text Country Email List
should also be natural. This means you don't have to stuff your alt text with keywords.
To learn more about how you optimize your images, check out our guide to SEO image optimization .
6. Track metrics with Google Analytics
If you follow the strategies described in this post, after a few months you should start to see improvements in your site.
To understand exactly how your SEO is improving, it's important to know which metrics to pay attention to in Google Analytics.
Organic traffic
Go to Behavior Site Content Landing Pages to see the specific pages through which people find your site.
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Then, add the "Organic Traffic" segment to only see traffic from search engines.
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(We recommend that you bookmark this page. This way you can easily access this report in the future.)
All types of traffic (including organic, referral or direct) can fluctuate on a daily basis. For this reason you need to make sure you monitor the situation over several months.
For example, you can compare the last 90 days with the previous 90 days.
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