|
|
The results obtained (ROI - return on investment) and of all the activities carried out. The main tools that allow us to do this are one (or more) web analytics software , in synergy with the booking engine. Why do we need to monitor? It is not possible to claim to plan a winning strategy if you do not constantly analyze and monitor the health of your site, which in turn provides us with concrete and real data on user behavior on the site, and vice versa.
ROI Return on investment – Calculating the ROI of each activity carried out allows us to understand what works and what does not meet expectations, so as to be able to make the appropriate strategic decisions and possible C Level Contact List countermeasures, in particular on the setting of future investments. – Constant and continuous optimization the site, and the entire webmarketing strategy adopted, need constant evaluation and optimization.
Synergy and as a consequence of the activity in the previous point – Why is consistency necessary? because the internet, tourism, and above all the habits of users are constantly evolving, and the winning weapon is to be ready for any significant change or trend. Arriving before your competitors offers enormous potential, stopping means losing any advantage. The proposed series of articles is intended.
|
|
發表於 2023-11-29 18:31:25
