Reserch presented by the commercial experience platform Nosto highlights that post-purchase photos would help significantly reduce the volume of e-commerce returns . In its research, the platform showed that the costs of transportation, labor and processing involved that drive demand increased recently. Added to this are supply chain bottlenecks, which together create the perfect storm for merchants' financial vulnerability. Given this, Nosto shared some of the Telegram Number Data strategies that retailers can implement with the intention of reducing the number of returns when purchasing online, following a survey of just over 2,000 consumers in the US and the UK .
In the United States alone, average e-commerce return rates increased to 20.8% last year, with an estimated $671 billion worth of returned goods .
e-commerce returns Other findings confirmed that consumers are definitely aware of the environmental impact of e-commerce returns. E-commerce returns According to the report shared by the platform, it was learned that at least 61% of respondents agree that returns could be reduced if fashion retailers used photos and videos of customers in their e-commerce stores. Respondents say that seeing user-generated visual content (UGC) or post-purchase photos from other users increases the experience, happiness and confidence when purchasing.
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According to the response of those consulted, another aspect that would reduce the volume of returns is: Ensuring that the product information is clear, detailed and accurate (66%); Facilitate attention through messages to resolve doubts (64%); Stress products before packaging and before shipping / Ensure they are not damaged (66%).
The results also detail that the intention to charge buyers for returns was the only suggestion that less than half of respondents agreed would be effective in reducing returns, based on 49% agreement.
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發表於 2023-12-12 17:48:31
