Add internal links

bdxg321

The final step in our process of optimizing your brand for search is to increase internal linking. In addition to helping users navigate your website, internal links play an important role in SEO. First, search engines use them to discover, (re)crawl, and index pages . Additionally, they help Google understand what your page is about. Last but not least, they pass link equity. Since this is a fairly straightforward tip, I'll keep it short. There are basically three places on your website where you may want to add internal links to content targeting your brand keywords: Website Navigation – This means top navigation and/or footer. Pages that matter – If you want your content to be discovered easily and quickly, add links on the pages that get the most traffic (like the homepage) or the most relevant pages (like features). Pages that mention keywords – For example, if Revolut mentions “buy stocks with Revolut” somewhere on its website, it could link to a blog post or landing page dedicated to this topic.

Regarding the last point, you can use Ahrefs to simplify the CMS Web Designs process (you can also use Ahrefs Webmaster Tools to do this for free). Go into Ahrefs Website Diagnostics and open the Link Opportunities Report. In the Advanced Filters section, set up a new filter using the condition: Keyword context contains [your keyword or phrase]. This way, you can find relevant link opportunities to even unpublished pages. Recommended Reading: Here’s Why You Should Prioritize Internal Linking in 2022 final thoughts The faster a company grows, the more paths lead to the company through brand searches ( 81% of SME searches, 58% of global brand searches ). But no matter the size of the company, the search results page seems to play the role of the company's business card—people ask search engines all kinds of questions, and what they find becomes what they know.



Therefore, it’s good to have your own branded query. Finally, if you decide to optimize your website for branded searches, it’s important to know that the changes you make may not take effect overnight. Remember, SEO takes time. If your SEO software comes with ranking monitoring , use it to save you time and energy—rather than manually checking your ranking progress, which can't be done accurately anyway. Next step: You can leverage Google’s knowledge graph to further optimize your branded searches. Have questions? Tweet me . Translator, John Zhao, founder of Xipindonglai . Mateusz Makosiewicz Article author Mateusz Makosiewicz Marketing researcher and educator at Ahrefs. Mateusz has over 10 years of marketing experience in promotional agency, SaaS and hardware businesses. Usually I like to compose music or enjoy long walks.