What is the biggest example of B2C?

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Payment optimization Often it is the process of paying forgoods that stops a potential client. A complex system, long forms, lack ofspecific payment methods - these and other factors negatively affectconversion. Payment must be made simple and all forms must be on one page. Youshould also avoid mandatory registration upon purchase. If this will makepurchasing easier in the future, let us know, but leave the option foruninterested users to pay for the item without registering. Convenientnavigation The reason for low conversion may also be poor site navigation .This is especially true for large stores with a large number of products andcategories. In this case, it is best to abandon the standard drop-down menuwith a catalog and make a separate page for this. Also, problems withnavigation may be due to inconvenient search.

Often the reason a user can't find something is b2c email list the userthemselves. Unfortunately, not every potential client knows the article numberof the product he needs. Therefore, the search on the site must be optimizedtaking into account errors and typos in brand names, writing English words inCyrillic and other methods of incorrectly entering product names. Additionally,navigation can suffer from undesigned action buttons. Sometimes users simply donot understand how to place an order, which is why they leave the site.Therefore, target action buttons must be highlighted against the generalbackground so that the user immediately notices them. Feedback Users themselvescan be an excellent tool for increasing conversion.

Feedback, such as testimonials, can significantly improvesales levels. This increases the confidence of potential customers andencourages them to buy. Social networks can be used for the same purpose. Askcustomers to post photos of purchased items on social media with a hashtag,which will significantly expand the reach of your advertising campaign and,accordingly, increase conversion. However, it is important to take into accountthe target audience and its interests. Not every person actively uses socialnetworks. Optional registration Forcing users to register often only irritatesusers. Therefore, there is no need to ask for personal data of a potentialclient, for example, to access a product catalog or, as mentioned earlier, topay for purchases. Read an interesting article: Website usability.