And when it comes to your SEO

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Content, don’t skimp. Quality content contributes to so many key aspects of SEO. Remember that experience, expertise, authority and trust are all factors in how Google assesses content and website quality. This is important because you want to be able to compete in the search results. And demonstrating E-E-A-T can make your webpages more relevant to Google for a given search. And don’t forget: If you have quality content, people will want to read and share it, which can help you earn links correctly. Read: What Makes a Webpage Quality? The Complete Guide to the Basics of Google’s E-E-A-T The New Link Building Manifesto: A Complete Guide to Earning Links That Count 5. Aim for a Good Balance of Quality and Quantity Over the years, the SEO perspective on content has changed. At one point, it was that cranking out as much content as possible was the thing. Then Google stepped in and put its foot down; there were just too many subpar webpages out there. So quality became a primary focus of the search engine.



SEOs took a step back, played it cautiously, and adopted a quality-over-quantity approach. But just like you need balance in life, you need balance in your SEO content. It is true that you always want each piece to be quality, but does that mean you only Crypto Email List publish once every couple of weeks? It depends on how fast you want to see results. The fact is, if you want to see your website and blog drive more traffic, publishing more frequently can do just that. To give you a real world example, we increased blog publishing frequency on our own Bruce Clay Blog beginning in early June 2023. You’ll notice in the image below that direct traffic to our blog sharply increased during that time. Our frequency increased even more in mid-July, and so did our traffic. Screenshot of HubSpot direct traffic analytics for the Bruce Clay Blog.





HubSpot direct traffic analytics for the Bruce Clay Blog The Journey Begins with One Step Every SEO content strategy is unique, but we can all learn from the wisdom of years of content creation and good SEO performance. Follow these five rules on your content journey and find out for yourself how they can improve your SEO content. Our SEO experts can help you improve your SEO content strategy. Schedule a free 1:1 consultation here. FAQ: How can I create an effective SEO content strategy that improves search engine rankings and drives organic traffic? To start, thoroughly research your target audience and their needs. Understanding their preferences and pain points enables you to create content that resonates deeply. Begin by conducting thorough keyword research. Identify relevant keywords and phrases that align with your industry and audience. A mix of short-tail and long-tail keywords will provide a balanced approach. Google Keyword Planner, SEMrush and other tools can provide invaluable insight into search volume and competition. Quality content is non-negotiable. Crafting informative, engaging and original content is essential for retaining visitors and attracting organic backlinks. Leverage your expertise to provide value and establish credibility within your niche. Regularly update your content to reflect industry trends and address emerging topics.