Convert numerical values ​​that are not too specific into indicators

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Although it is important to firmly set KPIs, it is also important not to make them too specific.This is because KPIs, by their very nature, can be expressed as concrete indicators.For example, a KPI for lead acquisition is "form page transition rate," but if this is KGI, other details such as "number of sessions on the posted page," "link display rate," and "link click rate" of form page links can be used. KPIs will emerge.

The more you break it down, the more complicated it becomes phone number list to manage, and the more man-hours it takes to check the numbers on each branch.In the end, KPI management itself becomes a job, and you may end up putting the cart before the horse.As explained above, it is important to set specific KPIs, but it is best to limit them to a certain level so as not to lose sight of the original purpose and overall perspective.After setting KPIs, continue to make adjustments during operation.KPIs are not finished once they are created.By repeatedly reviewing the system even after setting it up and operating it, it will evolve into the optimal form.The KPIs you set at the beginning are not always perfect.If it's too low, you should tune it higher to get more results, and if it's too high, it's sometimes important to tweak it a little more gently for motivation.




We recommend that you tune and adjust flexibly and repeatedly make adjustments so that you can create KPIs that are suitable for your company.Let’s start managing KPIs for the number of leads acquired.This time, we introduced how to think about and set up KPIs for actual lead acquisition, along with a KPI management template that is useful for lead acquisition.KPI is an important indicator for achieving KGI.Setting KPIs is especially important when acquiring leads, and if you don't set them correctly, you won't be able to get business negotiations or contracts, and your business sales will slow down.Why not try managing lead acquisition KPIs for the first time using the KPI management template introduced in this article?