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people use these terms interchangeably, blogs and articles are notthe same. Understanding the role each has to play in your marketing strategywill help you deliver better content, improve your SEO, and reach morepotential customers to drive conversion. Why business owners and writers getconfused If you’re unsure how blog posts and articles differ, you’re not alone.In fact, misunderstanding the difference has led many companies to blur thelines, making it difficult to untangle the mess. Part of this is financiallymotivated: blog posts are seen as less time-consuming to write and thus lesscostly. As a result, they are overemphasized in marketing strategies, andcontent which ought to be written as an article is often briefed as a blog.Want to master freelance writing? Sign up for early access to our course. Learnto future-proof against AI, command

higher rates, and land your dream jobs. This undercuts the broaderappeal typical of blogs while watering down the authority of articles thatappear on them. What is a blog? One way to approach this question is throughetymology: where does Pakistan Mobile Number List  the word come from? As it turns out, blog is aportmanteau, a new word formed from two older ones: web and log. This is auseful way to think about your blog: as a kind of log or journal for yourbusiness. It’s a personal expression, that help readers connect with your business without drowning them in technicaldetails. In one word, a blog is narrative: it allows a

business to tell its story in a relatable way.What is an article?An article is a more formal piece of writing. It is informational and focuseson providing evidence for some claim that’s been made—by your product, forexample. An article should be well-researched and follow a logical, rather thannarrative, structure. Articles often feature what’s called deductive reasoning:they begin with a set of premises and end with a reasoned conclusion. The goalis to provide your audience with hard evidence to support your points. 6 keydifferences between blogs and articles Whether you’re writing your own contentor purchasing articles from a writer, it’s