The brand's tone of voice, which is realistic, is concerned with telling

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Here, these companies formulated the tone of their brand voice around this topic. In contrast, some brand voices are characterized by indifference towards their competitors and sometimes even mock them. Perhaps the most prominent example of brand voices that are characterized by indifference and sarcasm is that of Coca-Cola and Pepsi, and this appears in the content that both brands create to sometimes mock the other.

Is it realistic or enthusiastic? This includes focusing on mentioning its various Phone Number Data successes and the advantages it possesses compared to competitors or in the field in which it competes in general. This differs from the enthusiastic tone of voice of brands. These brands focus on encouraging the target audience and clearly demonstrating their enthusiasm for the future of their presence and activity in the field in which they provide their services or products. Finally, it is important to note that the brand tone does not treat the two sides of each dimension as opposites, but rather as two sides of a scale. For example, the formal dimension begins with an absolute formal style and then graduates until it reaches an informal style.




The serious dimension begins with absolute seriousness and progresses until it reaches fun and excitement, and so on. All content written in the brand's tone of voice may fall into any area within the previous scales according to its nature. This is because the brand's tone of voice may change due to many factors, but it is a simple change and may be a comprehensive or radical change. In other words, the tone of the brand voice in certain content will not take a path that strays from the core qualities of the brand voice itself. STEPS TO DEVELOPING A BRAND VOICE 1. Analyze and evaluate the current situation Companies evaluate their brand voice and measure its alignment with their identity and marketing strategy.