Usability test: Why is it necessary to apply it to your website?

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Usability tests are a good opportunity to test how users interact with websites. The most interesting thing is that the data obtained from this analysis allows us to draw conclusions and subsequently make changes to the design of the site itself, with the aim of improving the user experience.

What is a web usability test?
The usability test consists of observing the user's navigation through the website while they describe what they think. You are asked to perform certain tasks, for example, access the online store, make a purchase, etc.

In the process, aspects such as unclear instructions, confusing navigation or inaccessible menus may be revealed that need to be corrected.

The test can be done in a basic way every two weeks Mexico Mobile Number List using pre-established programs or with groups of volunteers. This way you have a tool that provides a lot of information and is of great interest when interacting on a website. Additionally, it helps avoid customer frustration. Visits decrease when a page is unclear, poorly explained, or unintuitive.

reasons why you should do a usability test
The first thing to keep in mind is that usability tests are not used to collect user opinions about the website. But the final objective of this test is to see how users follow the different steps to get from one place to another on the web.



It provides objective information about the user's experience when browsing the web.
Reveals navigability problems hidden or not perceived by the creators of the website.
It helps improve the user experience by giving you easy access to all the important places on the page.
It allows you to detect potential problems that can be corrected before users suffer negative consequences when browsing.
reasons to do a usability test
benefits of running a usability analysis
These are the main benefits obtained by implementing the periodic use of these tests on a website.

Improve user satisfaction
By improving their browsing experience, the user can take all the steps they want on the web, find what they are looking for and can access where they want. If this is not the case, it will look for other alternatives, close our page, go to another competing website and we will lose the visit.