ADVERTISEMENT Create a data ecosystem In Marketing

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In this way, this category has been happening for a few years in digital marketing, through personalized emails or ads based on browsing history. New technologies now make it possible to bring this personalization to the physical world, with a new consumer experience. ADVERTISEMENT Increased Marketing Augmented marketing includes the use of chatbot technologies and virtual assistants, which imitate humans in interactions with consumers. In this way, it is possible to provide an optimized and personalized service, without losing the humanity that attendees must have with people. This also allows you to speed up responses to consumers and improve the day-to-day life of sellers. ebook chatbots How to apply Marketing 5.0 in your company? Now, let's look at some tips on how to implement Marketing 5.0 in your company.

It is an implementation that can take time, take the first step by Telegram Number Data following these key tips: Invest in advanced technology Marketing 5.0 is based on advanced technologies. Don't think that the digitization of your business will be limited to your presence on social networks or the creation of your brand's e-commerce, okay? Technologies such as artificial intelligence, machine learning, deep learning, the internet of things, among others, should be part of your planning. It is what Kotler calls the next technology. If investing in these technologies is still far from your business, think about specialized companies that outsource products and services with solutions of this type.



ADVERTISEMENT Create a data ecosystem In Marketing 5.0, working with data must be present from the beginning to the end of projects. To achieve this, it is important to create a data ecosystem that uses different data sources, that integrates information and generates intelligence from its processing and analysis. Another important measure in this data ecosystem is to define policies in accordance with the General Law on Protection of Personal Data. Remember that the essence of Marketing 5.0 is the well-being of people, and any risk of fraud, theft or misuse of customer data goes in the opposite direction. Work with agile methodologies As we discussed a few paragraphs ago, agile marketing is one of the central disciplines of Marketing 5.0.