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This is a trend in marketing that is expected to remain verystrong both in 2024 and in the coming years. 4 – BRAND POSITIONING This is acomplex topic for many companies, but it cannot be underestimated. Currently,consumers (especially those from generation Z) are paying attention not only tothe product or service, but also to how the brand positions itself in relationto certain issues. To make it easier, we can take a very simple example: thatof the beauty industry, which, after suffering strong pressure from publicopinion for testing its products on animals, had to undergo a rebranding , whichinvolved not only making it clear that they did not more that, as some alsostarted to engage in animal protection. In other words, the brand needs tocreate branding that makes its values and positions clear, and also needs tobe consistent with them, as any mistake will not be forgiven and will be foundquickly.
INVESTMENT INCOMMUNITIES Those who lived Thailand Email List during the time of Orkut may remember the nostalgiccommunities we had on the social network, which brought together people withcommon preferences or “hatreds” (such as, for example, the “I hate Monday”community, or also the famous “I hate waking up early"). Currently, thishas changed a lot, many companies have started to use them as a direct channelto communicate with their audience. This can be done by creating discussiongroups on social networks, on WhatsApp, Discord or even through hashtags . Thelatter is especially effective on TikTok, as it can bring millions of peopletogether around a common topic. This becomes a great way for brands to getcloser to their customers, providing tips, relevant content, among others.
And that's not all, as the company can also adapt itslaunches and actions to better meet the needs of its community, resulting in ahighly effective marketing strategy and a more loyal customer base. After all,they will already be fully integrated into the brand, being part of itscommunity. FINAL CONSIDERATIONS We brought some of the main trends in marketingfor 2024 and we can see that the main ones are directly related to the changesthat the digital era continues to bring into our lives. We can still mentionsome extra cases, such as loyalty programs, which are not exactly new, butcompanies are remembering the importance of valuing their most recurringconsumers. The main thing is to understand that your business needs to alwaysbe ready and, above all, open to new things.
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發表於 2024-3-16 18:56:59
