What are SMS "grey routes"

ApalloSaute

Gray routes allow you to exploit mobile phone network vulnerabilities to send cheap SMS between international carriers. For example, if you send an SMS campaign to your clients in Spain through a company that uses gray routes, the message will not be sent directly from the operator to the recipient, but the recipient may travel through several countries and return to finally be delivered in Spain at a reduced price.

Gray routes (as opposed to direct or white routes) cause messages to bounce around different networks en route between sender and receiver.

This practice is very common among companies that Poland Email Data want to reduce the cost of their service while sacrificing its quality and security. Redirecting a portion of SMS traffic through gray paths is tantamount to putting your customers' data at risk, and worse, your company's reputation can be affected by losing the customers you wanted to communicate with.

Do you want to send secure SMS campaigns to your clients? Start your free trial with a balance of €0.60

Try it for free
How can "gray paths" harm your company?
As we saw in the previous point, gray paths can affect the reputation of your business, put your customers' data at risk and lose it. When thinking about your message sending routes, you should consider that "gray" sending can affect:

Speed ​​​​and delivery of your messages. Messages may be delayed or may not even reach their destination.
The security of the message, because your clients' data will not be safe.
Among other things, these factors are at risk when your messages are sent via gray routes, as passing through multiple networks between different countries means that guarantees of quality, speed and security are lost in the process. You can even completely miss sending a message along the way.

For this reason, SMSpubli is committed to quality service, offers direct connections with national operators and has certificates that guarantee the quality and general safety of the process.

In addition, SMSpubli complies with the security and data protection standards set by the GDPR. From an information security perspective, gray paths pose a huge risk: customer information is not secure, and message content can be accessed by copying or editing. All of this makes messages sent via gray routes extremely vulnerable to malicious content, and you run the very real risk of putting your recipients at completely unnecessary risk.