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No point either in "pissing out the copy" from chatgpt and others, tasteless and general. (This article is really written by us).

Audit your existing content: if your marketing team has been Mauritius Email List working on digital actions for years, it's a safe bet that some of your content can be reused , adapted, and brought up to date.

Use actions that have worked ,  that are successful to isolate content in which you have already invested time and money.

Be careful though, when we talk about “inbound” content we are talking about blog articles , guides , high-performance case studies , not “necessarily” catalogs that you have not updated since 2014. Your catalog of price does not answer the questions that your persona asks in the discovery and decision phase, keep it for the decision stage (end of the purchasing journey).




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If your persona is looking to renovate their house, change their kitchen, install a swimming pool, change offices, it is much too early to send them your prices... For the moment, they are looking for answers on the internet, and will turn to the company that answers his questions without imposing 2 calls per day.

The content must meet:

to the questions that your persona may ask ,
to online demand, and therefore to searches (queries) in Google and other engines (but especially Google)
to their “marketing” consumption habits (is it on social networks, on mobile apps, on PC, etc.),