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What has made several companies consider SMS Marketing as a great channel to influence their base is opening the messages. According to the Slick Text website, the opening rates of SMS messages are about 98%. That means any firm that wants to have an impact on virtually all its customers through messages that send links with promotions, coupons, or even news on specific seasonal campaigns is here!
To back this privilege, the Tech Albania WhatsApp Number List Savy site indicates that, among all kinds of coupons, SMS coupons are the most used by consumers. Therefore, any strategy for reaching more people and increasing conversion rates certainly needs to include SMS Marketing.
Bearing in mind that the opening rate is high, the message reaches its target more rapidly; hence, it's crucial that the cost is relevant for the company. The advantage would be that SMS is a relatively cheap mass media channel. No high investments are needed compared to other forms of marketing, like TV or radio advertising; thus, this kind of advertising becomes more available to companies of various sizes.
It also allows SMS campaigns to be more precisely targeted at the audiences the business is after, based on things such as geographic location, age, and preferences. In this way, resources will not be wasted on people with no interest in the product or service.
Equally important, the conversion rate is usually high, ranging between 20% and 27%. According to Mobile Marketer, against other forms of advertising, SMS marketing raises higher end-user engagement.
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發表於 2025-1-20 15:47:47
