What Is An Email Agency, and What Do They Do?

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When building an email strategy for your business, you might come across email marketing agencies online that want to help. Working with an agency sounds nice, but if you've never outsourced marketing before, you are likely to have logistical questions.

Like, what does an email marketing agency do, really?

That's what we're here to answer. We will break down email marketing agencies in the following sections:

What is an email agency?
Why work with an email marketing agency?
What does an email agency do?
Discover what an email agency's job is below! Or, to chat with an email specialist about their work, call us at 888-601-5359!

Expert insights fromwebfx logo
emily sybert
Emily S.
Email Marketing Expert at WebFX
“A good email marketing agency delivers not just well-designed emails, but strategic campaigns that drive results. By focusing on data, personalization, and constant optimization, they turn email from a communication tool into a revenue-generating asset for their clients.”

What is an email agency?
An email marketing agency is a group of professionals that plans, launches, and monitors email campaigns for businesses.

Why work with an email marketing agency?
Email marketing can have a 4,400% return on investment — that's $44 for every $1 spent. That and other email marketing statistics show how crucial email can be, and an agency can help ensure you get the most out of your investment with less work on your end.

Here are other reasons to work with an email marketing agency:

Saving time: An email marketing agency can plan email campaigns, create content, and track results. They ensure that your company is reaching out to customers without adding more work to your day.
Building your brand: Email marketing is an excellent tool for building your brand positioning. An email marketing agency's job is to learn all about your company, then connect with customers and promote your vision and story.
Engaging customers at any step: Your email marketing agency will use tools and industry research to target customers and send them personalized content. They will also reach customers at any stage in their buyer journey to move them through the China Phone Number Data sales funnel stages.
What does an email agency do?
An email marketing agency handles everything from creating emails to managing their launch and tracking results. But what does that look like on the daily?

To give you more insight into the daily tasks of an email marketing agency, I chatted with Emily S., an expert in email marketing here at WebFX. Below are the tasks that an email marketing agency does.

Read More: What Do Email Marketing Services Include?

Planning email content and campaigns
The main task you likely think about when it comes to an email agency's job is planning content. Their job is to create quarterly plans for email marketing, including the content, strategy, and more.