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The health crisis forces you to confine yourself, of course. But this period of confinement can also be a period of creativity and a great opportunity to develop your video content strategy. What is certain: it's time to create a strong community around your project and put in place a strategy to maintain it. The advice of Thomas (in charge of video content at LiveMentor) today: Work on your video content strategy to serve your community . Video content can give you a much stronger start to your business and create a strong brand identity . In this in-depth guide, we'll cover: 1) Why develop your video content strategy? 2) The pre-production of his video? 3) Shooting your video content yourself 4) Post-production of your video content 5) Distributing your video content 1. WHY DEVELOP YOUR VIDEO CONTENT STRATEGY? Some figures on the video: Out of 100% of visitors to a site: 20% will read the text, 80% will watch the videos! The average user spends 90% more time on a site that contains videos 54% of customers want more video content on the sites of the brands they follow Conversion increases by 15% when offering a video on a homepage We retain 10% of the message in a text, while we retain 95% of the message in video content.
The goal of the video content strategy is to convey a lot of information in a minimum of time! It's a great way to connect with your community. and get involved in advertising on YouTube for you or for a brand In this tutorial, we will teach you how to start your video content strategy quickly and without professional equipment for your YouTube videos . Video content is key in its Digital Marketing strategy. 2. THE PRE-PRODUCTION OF HIS VIDEO This is a key step! Very taken seriously in the world of television or cinema, pre-production is often forgotten by people who are starting their video content strategy. However, out Mobile Phone Number of all the time you will devote to a video, this step must represent 80%. The pre-production phase is the stage of preparing its video content. The Pre-Production phase We determine our strategic objectives. To achieve this, here are some questions to answer: What action do I expect from my audience at the end of this video? Which format should I choose for my video content strategy? On which platform will my video be visible.
How long should this last? I add here a link to each type of video content format for example: the tutorial the testimony the interview The ads the presentation video the vlog live This format is to be chosen according to the purpose of your video content strategy. This one will serve and support your objective. A) CHOOSE VIDEO TITLES It is important to find titles that appeal to your audience! This is the time to discuss with your community, to find out what questions it is asking. For this, several tools can help you. The Instagram story, for example, allows you to invite your subscribers to ask you questions. As for a blog article, a good title is a question that will be typed in the search bar of our friend Google! I invite you to read this article on the best titles. Using interrogative pronouns will help your video rank better . B) STRUCTURE YOUR SPEECH! To avoid losing your audience, your video should be clear and concise. Your interlocutor must not get lost. For this, it is imperative to determine a plan.
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發表於 2022-9-21 11:35:16
