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We’ve seen that immersion is a vital part of the metaverse. That means good design is vital for products, services and the portals they’re accessed through. There will be an enormous amount of competition in this new world, and companies will have to stand out, and tell distinctive stories that bring consumers back. That means working with a designer who’s skilled in using 3D modeling and 360° videos to create virtual artifacts and locations that look good from any angle. Interfaces such as menus, feeds and apps that disrupt a person (or avatar’s) progress through the metaverse will break the spell. Instead, design needs to be intuitive. Designing for the metaverse doesn’t just mean designing for your part of the metaverse: it means producing content that works across the spectrum.
This interoperability means that each product or experience should be portable and works in a range of contexts. As we design, we need to think of what’s around us, whether it’s how a given artifact will look and perform on different platforms, or how users will manipulate it in the real world—by swiping a touch-screen, or while lying in a full-body harness that tracks our every move? Leaving room for users to personalize products and experiences will be an important part of the mix. Making background remove service users feel at home, or native, is central to the metaverse. Being able to shift an object’s color or add personal branding gives users agency and may encourage them to spend longer in your virtual shop window. rocket man The metaverse has both risks and possibilities by Littlefox The metaverse might be a risky place — The metaverse is already rich with marketing possibilities, but we don’t yet know exactly what form it will take. And there are risks.
The timeframe and extent to which the metaverse will transform individual sectors is uncertain: while training in 3D modeling or exploring Meta’s Horizon Worlds may be great steps for some organizations, it would be a brave business that banked on the metaverse exploding tomorrow. A big investment may only open up a small number of early adopters. The immersive interfaces that connect the real world with the metaverse remain at an early stage—holograms are often shown as a solution, but the technology is currently too limited to be useful. VR headset use remains low and makes some users feel sick. The metaverse is almost certain to be heavily reliant on cryptocurrency, which can go up and down dramatically. Businesses relying on it may be vulnerable. Because of its very nature, the metaverse is likely to be decentralized.
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發表於 2022-10-13 12:37:33
