Nivea is another brand that opted for cocreation in for example the creation of its blackwhite deodorant which was born after initially analyzing the opinions and concerns of its users on the networks and inviting them to develop new products together with professionals. 3. The architecture of the brand the architecture of the brand is another of the fundamental considerations when developing new products and services since it defines the framework in which you must work to know from the beginning of the process what type of solution will be the right one for your new product.
Brand extension when the most convenient thing is to base yourself on jewelry retouch service the value proposition of a brand that we already have master brand or not the appropriate treatment will be the brand extension adapting your original logo to the new product. that have been very successful with their first product and want to continue that line. Submarca when we want to establish a new perceptual category but need to build on the strength of an existing brand a sub brand is the most convenient solution . In this case the new product will be able to take advantage of the success of the original brand but will also have a certain independence.
Create a new brand if the value proposition or the conceptual territory in which the product or service moves is new and none of the brands that we have in the portfolio covers it or is even contradictory we need to create a new brand . Having a flowchart decision diagram to guide us in this type of decision is very useful when choosing the type of approach that should be given to a new product or service before the creation process to ensure a higher success rate. And generate greater synergies in the portfolio. In addition to containing a product in a few years packaging could or should become one of the largest content and entertainment providers for consumers.
發表於 2022-10-13 14:49:28
