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A video can be anything you want—it’s your brand, so you make the rules. But when you pool together all the different types of marketing videos you see online, some distinct categories emerge. Here are the most common types of marketing videos, each attuned to a different goal or brand personality. Explainer videos Via Headspace What is an explainer video? Explainer videos are the most common type of marketing video. As you can guess, these videos explain what a company or product does and how it works. They’re likely the kind of video that comes to mind when you hear about branding videos or product videos. Their complexity ranges from a quick introduction of the brand, to more in-depth instructionals outlining how a product or service works. If your brand enters new ground, you offer products and services that customers haven’t heard of before, explainer videos are an ideal way to show them how they work.
That’s why they’re so popular with the tech industry, where “what does your software do” is always the first question. The beauty of explainer videos is that they can entertain while they educate. Playful and stylistic visuals can make otherwise dull information more exciting, not to mention the effects of visuals on memory retention. What’s it good for? an introduction to new brands or products brand awareness (getting your name out there) instructing consumers about how your product or background remove service service works if it’s complicated, new or experimental. How to make it great? Make sure the style matches your brand personality: the visuals, language, pacing, etc. Real actors or animated motion graphics? Jokes or just the facts? Remember, you’re communicating more than just what’s in the script—all your design choices like shot composition, color usage and shot transitions will influence how viewers perceive your brand. Brand videos Via Salesforce What is a brand video? Brand videos are like explainer videos without all the explanation.
Well-established companies often use them to maintain their reputation. Their main objective is to present the brand in a positive light, so they often include customer testimonials and statistics highlighting the company’s success. What’s it good for? improving or changing a brand’s reputation highlighting your value points incentivizing viewers to do business with you. How to make it great? Although plenty of brand videos tread the same worn-out ground, they’re more effective if they’re original. You want your brand to stand out, so don’t be afraid to be unique. Avoid the same generic structure and visuals as your peers—the stuff you might see from Hooli on Silicon Valley. Social media stories What is a social media video? Different social media platforms have their own sections for user-generated videos, usually called “stories.” These are usually composed of brief live streams or quick messages to followers—ideal for periodically “checking in” with your online community. As a rule of thumb, these are usually streamlined and last just a few seconds, often without audio.
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發表於 2022-10-19 19:12:23
