What makes a truly great logo

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Great graphic designers in history Great Graphic Designers in history You do not know how proud we are that our guide to the great graphic designers in history is the most read entry on our blog. It is a challenge that we set ourselves, to celebrate the life, achievements and history of great graphic designers who have marked our profession. Susan Kare, Paula Scher, Deborah Sussman and April Greiman are the first of many more monographs. Pepsi continues its minimalist graphic campaign with 'Feel Light' We are loving the Pepsi graphic campaign. They started with 'Iconic Moments' and now continue with 'Feel Light' to promote Pepsi Lightt is a minimalist graphic campaign with a large dose of creativity, the result of creative work that, unfortunately, we see less of every day.

And it is that the need for an advertising photo retouching service campaign to be adaptable to all digital media in order to achieve more engagement means that these little gems are lost. Creatives that can transmit much more than a campaign on social networks; that allow us to transmit the message with a few elements in order to capture the attention of the consumer. This is what Pepsi's latest graphic campaign entitled 'Feel Light' achieves. In it we can see how the forms of the Pepsi logo become mountains, waves, kites or parachutes in which to practice sports. From a static element such as the logo, consumers are invited to play sports. What makes a logo great? The prestigious designer Michael Bierut explains it to us in this fantastic interview. Michael Bierut is one of the most recognized graphic designers.



He is a partner at Pentagram, one of the most important design studios in the world and which we already talked about in his day in the monograph on the graphic designer Paula Scher. A studio that covers all fields of design: graphics, identity, architecture, interiors and products, as well as brand image consulting. One of the characteristics of Pentagram is that each member is a partner and each partner a leader of a project. In the style of a cooperative, it unites small design studios and disciplines sharing space, services and good company. Well, Beirut, in collaboration with Joe Posner from Vox, has released this great short film:  (What makes a Logo great?). In it, he tells us about various types of logos that, thanks to their simplicity, graphic quality and communication strategy, have managed to endure over time. London-based artist Nick Smith has recreated the most famous works of art using Pantone colours.