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Other factors that luxury skincare shoppers consider when deciding which products are best for them are ratings, recommendations, and brand comparisons. 38% of luxury skincare customers said they found the products they were looking for with the help of product recommendations and reviews on Amazon. And 37% of shoppers said they use Amazon to compare brand and product attributes, which helps them decide which products to buy. 7 Many luxury skincare customers are looking for products that fit their skincare needs, with hydration being the number one reason for many customers.
Other skin care needs include anti-aging, acne treatment, skin blemishes, and skin lightening. 9 Brands may want to consider creating messaging campaigns that showcase how their products can help customers meet their skincare needs. Understanding Web Care Face the luxury skincare shopper's buying experience Whether it's achieving clearer skin or boosting skin hydration, shoppers turn to Amazon to help them find new products and help them feel like they've made a more informed decision about their purchases. In fact, 64% of luxury skincare shoppers report that the information they found on Amazon has helped them feel more confident in their purchases.
The information luxury skincare shoppers find can help them make better purchasing decisions, as one in four shoppers buy the products they searched for on amazon. 11 How brands can help luxury skincare shoppers find the products they need When it comes to offering products to luxury skincare shoppers, brands may want to consider using digital marketing strategies such as Sponsored Display , Sponsored Brands , and Sponsored Products to help shoppers find the products they're looking for. Digital advertising solutions can help customers throughout the buying process.
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發表於 2023-1-17 16:00:49