Organize information such as business objectives company beliefs product and service concepts and consider what kind of company is the best match for customers. In BtoB it is recommended to write down specifically for “company” and “individual person in charge ” . Design a persona that shows the customer s characteristics in more detail and clarify the target you should aim for in your web marketing. Try using the worksheet that allows you to create a persona right away → Indispensable for web strategy design Persona setting guide.
BtoB business Indispensable for web strategy design Persona setting guide for BtoB business A “persona” is a picture that represents the characteristics of an actual prospect or customer. By setting personas it becomes possible to create content from the user s point of view and smooth communication between people in charge becomes phone number list possible. setting in BtoB business. Web marketing tool ferret One Attract new customers After designing the target and persona approach companies that match the customer image. Methods such as SEO search engine optimization to approach customers searching on the web and SNS advertising to work on SNS are common. What kind of behavior does your company s ideal customer set as a target or persona usually take on the web From the customer s point of view the point is to attract customers with media that can approach many ideal customers.
Instead of running ads anyway please be conscious of cost effectiveness and approach efficiently. For information on how to attract customers please refer to this article. → latest online attracting methods Advantages and disadvantages of attracting customers ③ Strengthen relationships with customers In the case of BtoB business since the prospective customer s consideration period is long lead nurturing that raises the prospective customer s interest and willingness to purchase with an appropriate approach is important. Let s carry out marketing measures according to the degree of consideration of the set target persona. Even if the target persona is the same the issues will differ depending on the degree of consideration so the appeal that resonates will differ.
發表於 2023-4-15 12:32:42
