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Let’s see them in detail: Search: these are the ads that are displayed on Google’s results pages. The biggest advantage of this type of ads is that they appear in a very intuitive place for users, so they usually have a high conversion rate. Display: there are sites that allow Google to show their ads in image format. While these may divert the attention of whoever is browsing the site, the site owner gets paid per click or impression on the ads. On the other hand, it is beneficial for the advertiser because they can be displayed attractively to a defined audience.
Video these ads are shown before, after or in the middle of YouTube videos. Choosing the right keywords can position you in front of a potential customer and capture their attention. You can dive deeper into these three types of ads and learn about Google Ads key terms here. How to USA Phone Number List advertise on Social Ads If we talk about advertising on social networks, it is very likely that we all think of Facebook and Instagram. And we would not be wrong, since they are the two most used social networks. In addition, both offer many possibilities not only because of the formats we can choose from, but also because of the diversity of the audience that uses them.
Facebook owns Instagram and that means that there is a very close relationship between them. For example, both networks will allow you to achieve some of the main campaign objectives: awareness (creating knowledge of your brand), consideration (sending traffic to your site) or conversion (getting users to perform an action on your site). However, they will not do it in exactly the same way. Facebook allows you to make all kinds of ads: with photos, with videos, with stories, by sequence, with slideshow, collection ads, messenger or chat ads, or even playable (interactive previews of a game or an app). If you want to know more, we provide you with a very useful Facebook advertising guide.
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發表於 2023-5-5 23:49:16
