This is What Consumers Want in Social Media

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So, if you don't often offer discounts or launch a steady line of new products, don't despair. You can overcome this by providing educational content! While giving discounts is cool, teaching them something new is way cooler. Why? Because this content will give them new interesting conversation points with their friends and increase their social currency. Added value is great guys! Understand engagement vs sharing when faced with the question, what are the biggest challenges as a social media marketer , you will probably notice an immediate roi. And it turns out you're not alone. 55% of social media marketers say measuring roi tops their list of challenges. You can view the sprout social index 2018 below to help you accurately predict what action users will actually take when viewing your brand's social posts. More specifically, with this data you have insight into what types of content are most likely to generate high user engagement compared to competitors or the market.
Prioritize customer service today's social media is no longer just a new addition to the online realm as your digital brand strategy. More than that social media must be a quality channel and no longer just exist. According to data from Brazil Phone Number List sprout social, the average marketer receives between 1 and 50 customer service requests each week. This is due to the increasing desire of most consumers to get answers to questions and problems through brand social media channels instead of having to call a customer service number. And this is backed up by research that found that consumers are 21% more likely to buy from brands they can reach socially. To that end, make sure your team responds promptly and engages with customers, addressing complaints, comments, and issues. You'll build your customer's trust, add product insights, and – above all – you'll meet customers exactly when they need help.

Consider micro-influencers think we all know about influencers and their ability to influence product sales as long as they post their daily updates on their timelines. Regardless of the positive or negative debate, influencers are considered very important to help brands increase their reach. In fact, today there are brands that dedicate entire departments to influencer marketing. However, what should be underlined is the finding that 61% of consumers said they would be more interested in a company, product or service if a friend sent them a recommendation. And only 36% of respondents said they would be interested in the same post if the recommendation came from an influencer or celebrity. That is, most consumers are more interested in and trust things shared by ordinary people. So that social media marketers can divert marketing strategies and budgets to micro-influencers that are suitable and successful in your industry. Partnering with them allows you to leverage their small but powerful social influence to better reach and serve your customers.