When applied to Facebook ads

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Dynamic ads are your chance to bring back hesitant customers by showing them highly personalized ads based on their activity on your site. By combining Multi-Product Ads with Facebook Custom Audiences, you can create a carousel of different things someone has viewed on your website – dynamic product ads. For example, if someone was looking at red dresses and accessories on Amazon , they might be targeted with a dynamic product ad displaying the exact products.

Dynamic ads can also be cross-product Facebook ads Dynamic ads can also be cross-product Facebook ads E-commerce company Nomorerack used this Facebook advertising strategy and saw their CTR increase by up to 42% and their CPA decrease by over 40%. To set up multi-product Facebook ads, upload your product catalog to Facebook Business Manager. If you intend to serve dynamic ads to people who have Canada Email List visited your website or mobile app, you will need to implement the Facebook pixel on your website and/or the Facebook SDK in your mobile app. You can find the full guidelines here . 15) Launch a profitable upsell campaign According to a study by Adobe , in Europe, 41% of overall turnover comes from regular customers. The average revenue per visit of regular buyers in Europe is 497% higher than that of regular buyers.




Regular buyers are 5 times more valuable Regular buyers are 5 times more valuable – image source A simple look at this data indicates that upselling campaigns are a potential gold mine. So when was the last time you launched an upsell campaign? You don't really remember? Don't you remember? – image source As you are no longer in school, you can leave your homework unfinished. However, there is huge untapped potential in targeting remarketing campaigns to your existing customers. An upsell strategy targets people based on their recent purchases and offers related items.