Top 3 Features Of Google Marketing Platform

Kinley

Google Marketing Platform can be used by any business that runs digital media campaigns. It is necessary because it improves top-of-funnel and bottom-of-funnel conversion rates. More so, forces us to optimize on an actual KPI and not a click-through rate. Google Marketing Platform (GMP) isn't a new tool for the marketer's toolbox. It's a new shed with all new tools.
  
Although it’s tailored and built for enterprises, it has equal benefits for small- to medium-sized businesses (SMBs). Having used these technologies for single yoga studios that europe mobile number list spend hundreds a month as well as international sports manufacturers that spend hundreds of thousands per month, I can testify that its success and application aren’t tied to the number of zeros in a contract. There are 11 components to GMP, each used for different purposes. I’ll be going over the 3 most valuable and important: DV360, SA360, and Floodlights. Why is DV360 better than your current ad exchange, programmatic vendor, or direct relationship? It all comes down to the quantity and quality of audience data and comparative end results. We know programmatic is meant to fill the top-of-conversion funnel and for brand awareness.



If you can perfect and refine that top of the funnel, then you’re going to have more conversions at the bottom. The reason DV360 can create this amazing top-of-funnel is due to access to audience data from third parties. Essentially, a third-party audience is a data set coming from another company like Adobe, BlueKai, or LiveRamp.