Conversion on Google Ads: know your indicators and learn how to measure

jannatara2896

Considered one of the most important metrics for measuring results, conversion on Google Ads has specific indicators that vary according to the segment and business model. If you have doubts about what this metric is and how it works, this text is for you. Read and understand, once and for all, why signed contracts are not always counted as conversion. ? What is conversion in Google Ads ? In the field of paid traffic, conversion is counted when someone interacts with your ad and performs an action that you define as valuable. For an e-commerce, for example, purchasing products online is an indication of conversion. For companies that provide services, the number of calls and forms filled out are valid clues. For applications, it counts the number of downloads. ? Everything you need to know to attract new customers with Google Ads. Click and find out! Google Ads, what is it anyway? For those who don't know, Google Ads (formerly AdWords) is a Google platform, aimed at publishing ads on its results page and partner websites.

Its first version was created in 2000 and since then it has been a leader in the Online Media market. Through this Google advertising platform, it is possible to create targeted campaigns in different formats: text, image, animated images (GIF) and videos. Google Ads dbtodata.com supports ads for desktop and mobile devices, in different sizes. These can be advertised on your Search Network, Display Network, YouTube, Google Shopping and the Play Store. How is conversion tracking done in Google Ads ? As it is a complete platform, it is possible to create and segment campaigns, as well as monitor the performance of each one of them, in real time. Conversion tracking in Google Ads starts with creating a conversion action in your business account.

  


You can choose to track different types of actions, such as: Actions on the website: purchases, registrations, forms, newsletters, among others. Phone calls: calls made from your ads, to a contact number displayed on your website and clicks on the phone number via mobile. App installs and in-app actions: number of downloads, purchases and other tasks performed in these apps. Import: Customer activities started online but completed offline. For example, when a person clicks on the ad, fills out and submits an online contact form and then closes with the company. Local actions: counted whenever a user interacts with ads specific to a physical location or store. For each conversion indicator listed above, the tracking process falls into one of the models below, with the exception of offline conversions: Model 01 Conversion tracking is done by inserting a “tracking tag” on your website or app. When a customer interacts with your ad, a temporary cookie is fired and placed on the person's device.