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Given that nearly 80% of smartphone users are now shopping on their mobile devices, there is a big opportunity to cater to customers’ small screen devices. The power of small screens carries some not-so-small benefits including increased engagement, conversions, and long-term brand loyalty. Brands should pay attention to three particular trends – micro-video, microbrowsers and mobile optimization – to ensure that they are effectively reaching the growing number of online consumers. Engage with Micro-Video In the age of TikTok and Instagram Reels, consumers are familiar with short snippets of entertainment or information on their mobile device. Brands should capitalize on this trend by creating micro-video clips that quickly capture viewer attention and keep them delighted and engaged.
With just a few seconds of content, brands can deliver a captivating message that increases views Mobile Phone Number List and conversions. Micro-video content is typically just 10-20 seconds long, which means brands have a short amount of time to ensure that every clip is delivered seamlessly and to their full potential. To achieve this, brands should first make sure that the content adjusts to fill the screen of every device, whether it be a desktop computer, tablet or mobile phone. All content must also be adjusted for portrait or landscape to avoid static sizing that can break page layouts, distort the image or display black bars around the video. Marketers and developers can use AI and machine learning capabilities to efficiently create multiple variants of every video needed for every screen size, orientation and device.
Additionally, marketers and developers should pay careful attention to the text associated with each video, including the headline and subtitles. These are important aspects of the content that provide context for the viewer, especially since 85% of video content watched on Facebook is viewed without sound. In addition, providing accurate subtitles is important to comply with accessibility and ADA guidelines. The use of AI can also automatically generate text and apply captions to each video. Harness the Power of Microbrowsers Microbrowsers are the miniature previews of a site that proliferates inside discussions in private messaging apps like Slack. For example, think about when you sent your mom an iMessage link to boots on your birthday wish list. The retailer’s website automatically generates a relevant thumbnail image or video preview. This helps her see what the link is and builds a good first impression of the brand, increasing the likelihood that she will click and purchase those boots as a gift.
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發表於 2023-11-26 14:36:28