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Here, links sponsored and promoted by Google are displayed at the very top or very bottom of the list. They are easy to recognize because they are marked with the previously mentioned label. The second area of advertising display is the Google Display Network (GDN), a global advertising network that includes over 2 million external websites (e.g. Wirtualna Polska, Onet, YouTube). In this case, the choice of advertising type and format is much wider. Available Google Ads campaign formats: text ads, display ads, video ads, product ads, application advertising, “call only” ads. Facebook Ads The rules for creating an advertising campaign in the Facebook system are similar to those in force in Google Ads. Here, too, the creator of the ad has full control over what it will look like and who it will be addressed to. The difference is the area of advertising display - Facebook's system allows them to be displayed on the website itself, as well as on Instagram, Messenger and the Audience Network, i.e. on external websites and applications belonging to the Facebook advertising network.
FREE SEO AUDIT What goals can an advertising campaign Special Database have? If you want to promote your offer using the Google system or social media systems, you need to know what the goal of your advertising campaign is. What is goal selection and why is it so important? The point is that you know what exactly you want to achieve. An image advertising campaign should look different from that focused on generating conversions. It is worth mentioning that in Google Ads and Facebook Ads, specific ad formats are assigned to each campaign goal. This means that these systems suggest which advertising will be best to achieve a specific result, and also suggest which functions will increase the effectiveness of our activities. In addition, defining the goal is important for measuring effects - if you know it, you know what indicators you need to monitor for the effectiveness analysis to make sense. The main goals of online advertising campaigns are: increasing sales, increasing website traffic, acquiring leads, increasing brand awareness, image building. You already know what an advertising campaign is and what it involves . Now you can decide whether this form of marketing will work for your business.
“Half of the money I spend on advertising is wasted. The problem is that I don't know which half" - these were the words said over 100 years ago by John Wanamaker, an American merchant considered the father of marketing. Fortunately, today we can solve Wanamaker's dilemma because the Internet allows us to track every single action a user performs. This makes it possible to precisely measure the effectiveness of online marketing activities. What indicators will help measure advertising effectiveness and what should characterize an effective advertising campaign ? We give you a hint! CONTENTS: KPIs for the advertising campaign Effective advertising campaign – choose a goal Tools for measuring the effectiveness of advertising on the Internet An effective advertising campaign – what should it be like? KPIs for the advertising campaign A good advertising campaign is one that achieves its goal. In the case of online marketing activities, these are usually actions performed by users, i.e. the so-called conversion (although in the case of image campaigns, the desired action may be just visiting the website). These are activities that generate profit directly through sales or lead to it in smaller steps. For this reason, the effectiveness of an advertising campaign should be measured primarily on the basis of the number (and sometimes quality) of actions taken by the target group, as well as the costs of obtaining them. All this can be called KPIs (Key Performance Indicators). The most important of them are: CTR (Click Through Rate) – this is the so-called click-through rate, which is the ratio of the number of ad clicks to the number of ad views. Too low most likely means that the ad creation does not encourage clicking. The problems may include: lack of benefits language, unclear message, incorrectly created CTA. Number of ad views – tells us how many times the ad was displayed to users. Low impression share may indicate poor advertising quality, poorly selected keywords or too low a bid. Conversion rate – allows you to determine how much engagement a campaign generates. Conversion is a direct response to the advertising message and can take various forms, depending on the company's goal. An effective advertising campaign should encourage users to interact. Website traffic – this indicator tells us how many people came to the website through advertising.
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發表於 2023-12-2 18:52:51