RTB or Real Time Bidding discover how to

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RTB or Real Time Bidding is a digital advertising purchase system based on an auction model in real time. Guest Author June 26, 19 | 4 min read real time bidding rtb The corporate environment is constantly changing and this directly influences the way we advertise . One of the most attractive methodologies in this area is the Real Time Bidding -RTB . This different system of advertising consists of an online auction of advertising spaces made in real time. You've heard of it, but how does RTB really work? Read this article carefully and see how Real Time Bidding can be interesting for your brand! What is Real Time Bidding? Real Time Bidding is a model where advertisers choose the location, the audience and the ideal moment to generate impact with their ad . In general terms,we can say that it is the impression acquisition model through a bidding system and that the main objective of the RTB is to provide the appropriate advertising for potential customers .

Difference between programmatic buying and RTB It is not difficult to find someone who thinks that programmatic buying and Real Time Bidding are synonymous, so we have to explain the difference between Chile Phone Number List the two terms. Knowing how to distinguish them allows defining objectives and executing more appropriate actions in online marketing strategies . There are several programmed purchase models, these are classified according to the type of inventory that is sold and the way in which the price is stipulated . Look at the four types: preferred deals; Programmatic Premium; private marketplace ; OpenExchange . The latter, also called an open auction, is what we call Real Time Bidding. Considering this information, we can say that all RTB is a programmatic purchase, but not all programmatic purchases are Real Time Bidding .



How does RTB work? After understanding what Real Time Bidding is and knowing the difference between this model and programmatic buying, it's time to explain how it works: The interested party enters a web page and provides information requested by the site. The data is collected by Big Data in the format of cookies in milliseconds. This then creates a visitor profile . After defining the profile considering its characteristics, a message is sent to the AD Exchange (intermediary platform between supply and demand) for advertisers to verify if they are interested in publishing ads on the sites visited by the Internet user. After reviewing the bid request ,advertisers inform the Demand Side Platform (DSF) if they wish to participate in the auction. The ad formats offered by this type of programmatic buying are banner ads, private ads, floating ads, etc. In this step, advertisers define campaign acquisition parameters and place bids.