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SERP features that engage and ultimately make money for Google. An engagement object is a SERP feature shown on a search engine results page (SERP) that falls outside of the traditional organic search results (i.e., the blue links). Google Search results showing different types of SERP features for the query “how to get Kool-Aid out of carpet.” Google Search results showing the different types of SERP features for the query “how to get Kool-Aid out of carpet.” Searchmetrics keeps track of the most common SERP features that show up throughout the year with its SERP Features Monitor. Screenshot of SERP Features Monitor from Searchmetrics. Image source: SERP Features Monitor, Searchmetrics.com So, how do you create and optimize the right type of content to match the search query? Through what we call a whole-SERP SEO strategy.
A whole-SERP SEO strategy analyzes the features that show up most in the search results for target keywords and then optimizes for them. The first step is to take the keywords you want to rank for, then analyze the content in the search results that is Russia Email List showing up for them. Is it mostly blue links? Are there videos? Images? What else? Google search results for the query “cute hamsters.” Google search results for the query “cute hamsters” This will help you set the content strategy for the type of content you are going to create. A whole-SERP SEO strategy gives you a roadmap for the type of content you need in your SEO program. This strategy can also help combat the phenomenon of “zero clicks.” A zero-click search result happens when Google is able to answer a search query or facilitate an action right within the search results page. 2. Meet or Beat the Top-Ranked Content Knowing what type of content to create is the first step. How you create and optimize the content for search engines and users is the next step.
SEO is a game of being the least imperfect. I say least imperfect because no one is going to optimize a piece of content precisely to Google’s algorithms. So, all content in the search results is imperfect when it comes to optimizing. That said, the goal is to be least imperfect compared to your competition. All SEO programs should work to beat the competition, not the algorithm. Here, you want to understand what makes the top-ranked content for your keyword tick. Start analyzing the top results for each keyword. Of course, you could do this manually, but SEO tools are going to save you a lot of time and effort here. Google search results for the query “surf lessons ventura county.” Google search results for the query “surf lessons ventura county” For example, you could use an SEO tool like our Multi-Page Information tool (free version) and see the on-page SEO factors of multiple competitors. Screenshot of data from the Bruce Clay SEOToolSet’s free Multi-Page Information tool.
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發表於 2024-2-14 18:13:32
