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Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain …” Brief explanation: Meta tags can also contribute to the pesky duplicate content issue that can happen when Google sees similar content on a page. Since the description tag (along with the title tag) is usually one of the first pieces of content a search engine encounters on the page, you want it to be original and relevant to the page. Learn more: What Are Meta Tags? Understanding Duplicate Content and How to Avoid It How to Get Rid of says: Use meaningful headings to indicate important topics, and help create a hierarchical structure for your content, making it easier for users to navigate through your document. Google goes on to say: “Imagine you’re writing an outline. Similar to writing an outline for a large paper, put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately.” Brief explanation: Headings carry weight in terms of categorization of your webpage to both search engines and users.
The H1 is considered the most important heading on the page (usually the title), then H2 as a subsection, H3 as a sub-subsection and all the way to H6. You only want one H1 per page. Our recommendation is to maintain a hierarchy and not use Dubai Email List more than H1 to H4. Beyond H4 you are usually too detailed and should be doing an e-book. And yes, you can use more than one H1 on a portal page where you link to other pages from each section. We have done it and it works just fine. But for detailed content pages it is usually better to have a single H1 for that content. Google’s John Muller has stated more than one H1 doesn’t matter. Images Google says: Use HTML elements Use the “alt” attribute Use brief but descriptive filenames and alt text Use standard image formats Use an image sitemap All of these recommendations highlight the fact that optimizing images is an important part of optimizing the content on a page. Learn more: The CMO’s Guide to Google Image Search How to Improve Google Image Search Rankings Structured Data Google says: “Structured data is code that you can add to your sites’ pages to describe your content to search engines, so they can better understand what’s on your pages. Search engines can use this understanding to display your content in useful (and eye-catching!) ways in search results.
That, in turn, can help you attract just the right kind of customers for your business.” Brief explanation: Structured data helps to further clarify to the search engine what the content on the page is about. It also has the benefit of enhancing the snippets in the search results in many cases. This can improve your click-through rate from the search results. How important is it? It probably depends. But Google’s John Mueller says it’s an “extremely light signal.” In a since-deleted tweet: “What about the non-RR SD that’s not absolutely clear from the page? It can be helpful, but it’s also limited in the extra value it provides. How do you rank something purely from SD hints? It’s an extremely light signal. If you’re worried, make the content more obvious.” Learn more: The Always Up-to-Date SEO Checklist What Is Structured Data? Site Structure and Navigation How you structure your website can impact both visitors to your site and the search engine’s ability to determine relevance. Google says: The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the website owner thinks is important.
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發表於 2024-2-14 18:51:39