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發表於 2024-2-20 11:13:11 | 顯示全部樓層 |閱讀模式
How do you reach your competitors in the market? Use Google Ads - Semrush Write the keywords you target A list of similar words will appear, copy them Start searching for those words on search engines like Google Make a list of the first 10 competitor results you'll see, most likely these are your direct competitors. Tools that can help you know your competitors: Kwfinder gives you direct links to competitors' websites The Facebook audience insights tool helps you identify your top competitors on social media Magic method : Log in to Njlatics to determine the number of posts and interactions of your competitors towards their customers and try to be more available to your customers.


Steps to analyze competitors Assess your competitors by placing them in strategic groups Phone Number Data according to how directly they compete for market share. For each competitor or strategic group, list their product or service, profitability, growth pattern, marketing objectives and assumptions, current and past strategies, The organizational structure, costs, strengths and weaknesses, and sales volume of the competitor's business. In brief, discover answers to the following questions for each competitor: What products or services do they sell? What is each competitor's market share? How much advertising budget do they have? What were their previous strategies.







What is their current strategy? Interaction rate on their social media pages? What type of media are used to market their products or services? Strengths and weaknesses of each competitor? What potential threats do your competitors pose? What potential opportunities do they offer you? Determine their media strategies: Determine the communication channels they use, then analyze them and find out how your competitors appear on a regular basis, how they continue, and how they deal with all the obstacles and obstacles they face in the means of communication. Competitors content analysis: The content provided by your competitors is an important factor that must be analyzed, because one of the reasons for the success of competitors, especially in the world of digital marketing, is the quality of the content they provide.

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