Characteristics of writing Opinionated

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Who is affected by the content Who identifies with the ideas or who is willing to consider them. Probably a large part of the readers, since the personas were previously defined, and the content was produced especially for them. Initial objective Connection, empathy. Establishment of authority. Expected action after consuming the content? Understanding the whole, in order to reach one’s own conclusion. Consume other content from the same medium. Sign up to receive new content (and enter the sales funnel). , Playful, Descriptive, Personal and Presentative. Opinionated, Playful, Descriptive, Personal and Inductive.


Ultimate goal Indication and feedback. Sale. Expected emotional reactions Wuhan Mobile Number List from the audience The comparison between Journalism and Content Marketing requires the analysis of audience reactions. Thus, here we seek connection and indication and consideration of the idea presented. Connection and referral, but also sharing. Impulse of interest/desire (and any step towards consideration or purchase. Type of desired content consumption Guys (like). Social (like and share). Content extract Information. Valor. Content Lifetime Expectancy Medium or Long. Short (comparatively). Restrictions Editorial. Goals. Are there concerns about search optimization? No. Yes a lot! Do you have a call to action? There may be, but for the consumption of more content. The next step always appears. Did you like the comparison between





Journalism and Content Marketing? In the next part, we will deepen the analysis of the comparison table between Journalism and Marketing professionals, in order to see the differences between the objectives of Journalists and Content Marketing Professionals .If there is no diversity among professionals in the development of artificial intelligence technology, the biggest risk will not be robots taking power, but the lack of representation, with serious consequences. The need for diversity in technology is not a political issue, but an observation. If you don't realize the importance of inclusion, we have a big problem.