View Page Load Time data in Looker Studio

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Ok, our tracking system is finished. Where to view the data now?You could also do an ad hoc exploration on Google Analytics 4, but for now this option is not advisable : you will not be able to have anything other than the total loading time just collected via tag manager.The advice is therefore to use Looker Studio , through a specific report.Let's then go to Looker Studio (formerly Google Data Studio) and connect our Google Analytics 4 data source;we create a table and add the Page Path dimension and the Metrics page_load_time , count page_load_time and.

Average page_load_time : these last two are metrics WhatsApp Number List created automatically by Looker studio on the basis of the newly created page_load_time , and this is precisely why we prefer to use this tool rather than GA4 explorations. The latter indicate respectively:the total number of times the loading_time_sec parameter was collectedthe average load time based on the custom metric created in Google AnalyticsLookerstudio Metric RecommendationsAs the icing on the cake, we add that to have the cleanest data possible, the ideal is to create a filter that excludes cases in which a page view was collected without our page load time tag being activated ( for example because the loading time was less than 0, exception added to Google Tag Manager just above).An example of a filter sufficient to do this is one that includes data whose event name is equal to page_load_time .Page Load Event Filter Lookerstudio.





We click on save at the bottom right and that's it. This is what our Page Load Report will look like!Page Load Time LookerstudioConclusionsWe have seen how to track and record page load time using Google Tag Manager and Google Analytics 4 , to have data on site speed even now that Google Universal Analytics has been deactivated and migration to GA4 is a priority.For this it is sufficient to create a custom JavaScript type variable, a Loaded Window type activator, a Custom Event type activator and finally the tag to send the data to Google Analytics 4, which can then be best viewed on Looker Studio.

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