Location Do you have the address posted on this site? It isimportant to attract customers to your business, especially if it is physical.Check if the address is correct or is missing some information such as thenumber. Many times you enter a profile and see that they have put the locationin the biography. That is not the place, since the 150 characters of thebiography are wasted. Contact options Contact options are perfect for making iteasy for a user to contact you quickly. Check if they are correct. Include yourphone number and email and these will appear on your profile as buttons. You canhide them, whenever you want. Featured stories Have you added featured stories?If you have, check one by one to see what content you added. Also, count howmany you have and how you named them. Take notes to study how to improve themlater.
Advice Include a cover with your brand's Iceland Phone Number List corporate colorsfor each featured story. Audit of Instagram content Once the audit of youraccount has been carried out, it is the turn of your contents. The analysisthat you are going to carry out will show you interesting data with which youwill obtain interesting conclusions. And it will offer you a vision of theelements to improve, content that works, users' interests and tastes, etc.Recommendation Perform an audit of your Instagram content every 6 months tocheck that your strategy is working correctly. Publications In this part, focuson the quality of the images and photographs you share. Are they quality? Dothe designed images respect the corporate colors? Do you use the logo? Is itlocated within the image in a correct place? Does the design and typographyrepresent your brand image? These are aspects that may seem obvious, butsometimes attention is not paid to those small details.
Instagram content audit Text or descriptions Also don'tforget to do an Instagram audit of your texts. On Instagram, they are calledcaptions or descriptions, they play an important role in achieving your goals.Make sure your text uses the tone and language your target audience speaks. Onthe other hand, see if each text has an objective marked and if they have callsto action. These are key to getting users to take the action we want. How to doan audit on Instagram? Steps to audit your Instagram account with this guide.CLICK TO TWEET Interactions Interactions are essential to interpret how yourcontent is working in general. You will discover which ones your audience likesthe most. It is not a metric that you should worry about, but it will give youthe keys to the type of publications that obtain the best results.
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