Each new post should give you at least

afruza856

Each new post should give you at least one new idea for follow-up content. After your team writes a new post, it's important to look back and decide if there are areas where you can clarify a given topic or provide additional important information. Then, add these items to your content calendar. Once new articles are published, you can link to them from the original blog content , which can help with search optimization. Some Digital Marketers refer to this as content silos , but it's really up to you whether you want to use a more formal content structure like a silo or simply move from one topic to another organically. 8. Remember keyword research A big part of blog management is knowing which keywords to target within your posts.

While this probably sounds like a no-brainer Loan Phone Number List to someone well experienced in how Content Marketing and SEO works, it is an area that many new bloggers struggle with. So why do you need keyword research ? Well, it's important to understand what people search for online. ADVERTISEMENT When you can figure out the actual terms and phrases they are using to find the information they are looking for, you can begin to be that answer by including those terms in your texts. However, it is important to determine the amount of traffic each keyword receives and who the competition is on Google or Bing for those terms . Keyword research is essentially the tool you can use to ensure that your content reaches the right audience looking for answers to the topic you are writing about. 9.



Avoid content cannibalization Another important aspect to remember about blog management is to prevent content cannibalization from occurring . What this means is competing with yourself for the same search position on Google. This is usually only a problem after you've already grown your blog to include a large number of posts, but it can still happen at any time. Instead, make sure you're only creating content around topics you haven't covered yet. If something has changed or you need to update information, go back and add to the existing post instead of creating a new one. Additionally, it is always a good idea to look at your blog to find topics that can be combined for better effectiveness.