5 marketing books to give as Christmas gifts

Amirmukaddas

What do marketing books have to do with Christmas, you might say? With every Christmas holiday it becomes increasingly difficult to choose what to give as a gift, given that we all really have everything now. From technology to clothing, from home furnishings to accessories, people no longer know what to buy for friends and colleagues. So a good idea comes from books and, in particular, we at Pop Up Magazine couldn't help but recommend a special top 5 of marketing books to put under the tree. Let's see what they are in the following lines: welcome back to Pop Up Mag! Marketing 4.0 by Philip Kotler If with Marketing 3.0, Philip Kotler spread the idea of ​​humanistic marketing, in Marketing 4.0 the attention shifts to the analysis of big data, to create personalized products and services designed to accompany, from brand awareness to brand advocacy, the customer.

Reading this book also allows you to understand the strategies and Denmark Telegram Number Data mechanisms underlying influence and you learn how to use the personalization of experiences to increase sales and conversions. Marketing Management by Kotler, Keller, Ancarani and Costabile It is undoubtedly one of the longest-running and most widespread manuals in the world on the subject. It is, in fact, a real must have for the library of every manager and marketing consultant. Pop Up's advice is to buy this book if you are looking for a manual capable of dealing with marketing issues and addressing changes in the discipline in a profound and relevant way. Marketing and comunication. Strategies, tools, practical cases by Jacopo Pasquini The volume starts from the classical theory of marketing, to deal with the fundamental themes in light of digital transformation and focuses precisely on the digital ecosystem, with the optimization of web pages and SEO.



No less important is the design and user experience , which are combined with a strategic approach to social media, which represent essential tools for those who want to do marketing and communication. Marketing Principles by Philip Kotler This manual by Kotler and other authors is one of the most popular marketing books for study and offers the marketing student, as well as the manager, a number of truly useful teaching resources. It also allows, thanks to a special code on the cover, access for 18 months to MyLab , an interactive digital platform specifically designed to accompany and verify progress during study.