Road Trip aimed to demonstrate the breadth

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Some of the most important elements in successful branding, Michela tells us, are simplicity, clarity and courage. “I think we have the best branding in the world,” says Michela, “Our name is PERIOD., and what we do is address periods. We're not trying to have shock value, but at the same time, we aren't trying to hide behind who we are.” PERIOD. logo Image via PERIOD. With strong branding behind them, PERIOD.'s Virtual  of their work and the impact that their organization has across the USA—and the globe. To build momentum and relevancy, they built the campaign toward the 28th of May, Menstrual Hygiene Day. 4 creative ideas to tell your campaign story lessons from PERIOD. — 1. Eye-catching t-shirts & totes It's early April and the atmosphere at PERIOD.'s 'packing party' in Portland is brimming with energy.


Young people—volunteers, mostly—are hustling photo retouching service to pack period products, as well as banners, t-shirts, stickers and tote bags in bright red text that reads, “menstrual health is a matter of human rights.” We're excited to get these packs in the hands of our chapters around the world and into the hands of our volunteers, so they can wear their PERIOD. pride - Michela Bedard, Executive Director of PERIOD. The packs were designed to support the Virtual Road Trip, and create a sense of a shared goal and community across cities and continents. PERIOD. volunteers also spoke about the sense of purpose and confidence that can come from wearing physical items like t-shirts and tote bags.



Woman wearing a t-shirt reading, 'menstrual health is a matter of human rights' Nicky, National Community Manager at PERIOD., is wearing a t-shirt design by CLCreative In their brief for the 99designs creative community, PERIOD. asked for “ a short engaging slogan for our activists to wear that utilizes fonts and patterns of modern Gen Z apparel,” and asked for a design to help “categorize our movement as a whole. Something bold and powerful.” With creative submissions from Rome to Manila, and Jakarta to Algiers, PERIOD. selected a winning design from New Yorker, Julia of CLCreative, who offered a design inspired by trending typography styles along with PERIOD.'s branding colors. During the contest, CLCreative said, “I actively seek out projects for activist orgs so I'm excited to participate.