|
|
If you had a thousand words to explain how great your company is, what would you say? Luckily, that’s exactly what your logo characteristics do everyday. So the big question is: What do you want your logo to say? Logos explain who you are, what you do and how your brand feels—all in just an instant. Colors, shapes, typography and other design elements all influence how your audience experiences your brand. When you do it right, customers fall in love with you at first sight. So how do you do it right? We’re here to explore the 7 logo characteristics all great logos have in common. A great logo has the following characteristics… The right shape The right business cues The right colors The right tone The right typography The right trends The right sizes 1. The right shape — Graphic design is all about visual communication. The art of creating a logo entails both knowing what you want to say and which visuals can say that. Certain emotions and feelings are evoked by certain images and even the shape of the logo itself. Glossing over the scientific background of graphic design, all you need to know is that each shape represents a different characteristic. Match your logo’s shape to the characteristics you want you brand to display.
Circles and ovals: Friendly casual inviting Curvy lines: Playful, relaxing, intriguing Sand logo Logo design by Radovan Ciobanenco Triangles: Leadership, authority, dominance Squares and rectangles: Efficiency, security, trustworthiness Sharp angles and spikes: Aggression, edgy, gritty, offbeat Mashup Fitness logo Logo design by allyna Horizontal lines: Stability, calm, reliability Vertical lines: Prosperity, success, command ForkYeah! logo Logo design by onripus Of course, you’re free to create your own original abstract shapes to convey something more unique. You can even mix and match parts of a shape to customize it. For example, a square with rounded corners still conveys security, but it’s a little friendlier than a square with pointed corners. Or think of the Apple logo; technically it’s an abstract shape, but its rounded edges and curves give it many of the “circle” attributes like warmth and background remove service casualness. The right business cues — Logos communicate need-to-know information about your brand. They accomplish in a second what press releases, product descriptions and about pages do with paragraph after paragraph of copy. Design cues that relate to your business can help convey information fast, and they can range from easy-to-miss subtley to smack-on-the-head bluntness. On the more nuanced side, you can add “dog whistle” cues that only your target customers understand. For example, the RhythmVille logo uses a familiar font that most musicians will recognize, even if they’re too far away to read the “Music Company” part. RhythmVille Music Company logo Logo design by rugbyjerseys Likewise, you can tell Dr.
Trusty is a dentist even though it’s not explicitly mentioned in the logo. The tooth imagery makes it clear exactly which kind of doctor they are. Dr. Trusty logo Logo design by Pau Pixzel If you prefer to go a bit more abstract with your type of logo, you can always add a clear tagline to signal what you do. In logo design, that’s a perfectly acceptable way to have your cake and eat it too. Stone Soup logo Logo design by ON & ON 3. The right colors — Just like shapes, each color has its own emotional connotations. Often these meanings are fairly universal because they’re based on things we see in the real world. Red, the color of blood, evokes feelings of urgency and alertness. Brown, the color of trees and wood, evokes nature and land. And it’s a pretty safe bet that people all over the world associate yellow with the warmth of sunshine. Colors also have certain cultural associations. For example, in the US, green is the color of money, and in Japan, purple often represents evil.
|
|
發表於 2022-9-24 14:36:51
